The first edition of Egypt Media Forum was held in Cairo at the RitzCarlton Hotel, under the theme "The New Audience: The Changedemic." It aimed to discuss the changes that have occurred worldwide regarding the audience's usage, preferences, and interaction with diverse media messages. The event witnessed the presence of 1,500 journalists, media professionals, and scholars from various countries, along with the participation of over 150 experts and trainers. Prominent Egyptian, Arab, and international media outlets were also involved.